Book design: editorial,
creative and art direction
Branding



Books, brand identities and presentations for architects, structures, projects and people connected to creation, art and culture, but also to scuba diving, the ocean and drums — my other passions — that’s what Dawa creates.
   Dawa’s not a studio; Dawa’s me, Christophe Lorvo, a Creative and Art Director, originaly educated in Applied Art and Art History in France. With battle scars to show from working three decades as Graphic Designer, Art Director, Copywriter and Creative Director in some of the most competitive environments. On agency and client side. In Europe and Asia-Pacific.
   You wouldn’t bet on my Frenchness when looking at what’s in my plate — I am a cheese and wine free specimen. But my accent gives me away. 
    This website presents a selection of work that reflects my taste for beautiful books and thoughtful layouts, for (im)pertinent ideas that challenge conventions while retaining a strong attachment to certain graphic traditions. It also highlights my approach to structuring content and developing brand narratives.
   Do you want to know more, to discuss a project, to request a quotation, in English or in French? Feel free to get in touch...


Email: christophe@bydawa.com
TRAYNINGZ by Dawa(Courses designed for Graphic Designers / Coming soon)

11 — LUMI TROPICANA

Legacy book

Industry:
Real Estate
Client: Thriven
Location: Kuala Lumpur (Malaysia)
257mm x 386mm
152 pages Located in Kuala Lumpur, designed by Thriven, Lumi Tropicana is an ambitious high-end, mix-use real estate project introduced as a lifestyle brand. Within an elaborate communication plan to attract investors, a massive coffee table book illustates the developer’s experience, pride, vision (address the affordable luxury segment) and aspiration (set a new standard in residential hospitality).
   Books are synonymous with storytelling. They share knowledge. Document a legacy. Where magazines and brochures tend to feel transient and disposable, books feel durable. They speak of quality and longevity. A coffee table-style book, complex and weighty, produced with carefully selected paper stock, hand-crafted hard covers, and a book binding technique that’s stood the test of time, conveys a feeling of genuine craftsmanship, quality and care. It provides an opportunity to tell the Lumi story in full, producing something concrete and long-lasting, something able to stand as testament to Thriven’s vision.
   The layout is inspired by the principles of perfect layout developed by the ancient book design masters.

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